Sales and Distribution
Thursday 3:00-3:50 PM
Accelerating Commercialization – Capital Efficient Strategies for the Buyer, Seller and Investor
Discover ways to achieve capital efficiency and overcome the challenges of commercialization and how to keep overhead costs at a minimum while earning revenue and increasing the value of your company.Successful exit strategies continue to occur later in the commercialization pipeline as interest grows in technologies offering lower risk and high returns.
White Paper: Launching a Medical Device, Healthcare or Life Science Product:
Fail Fast, Marginal or Worth Pursuing?
Why Medical Device Companies Suffer Launch Failures:
The speed to market, accelerated sales growth and risk mitigation for a medical device, life science or healthcare product is critical to the success of a business. Whether you are planning to launch a new product, a non-progressing asset, or a product acquired into your portfolio due to recent merger or acquisition, there are critical considerations vital to a successful launch…
While the healthcare, life science, and medical device markets continue to grow exponentially, so does the cost and risks associated with launching products into this ever-changing marketplace. The impact of a launch delay or failure can run into the millions.
Causes for launch failures are varied and multifaceted. However, a company can maximize its product debut through proper preparation. To succeed in the complex process of launching a product, the medical device company should seek a partner who operates a “shared risk – shared reward” business model, which ensures an aligned and invested interest in the success of the project. The strategic partner must also have a highly successful track record in building sales models, with sales support and operational infrastructure.
In today’s complex, volatile market, the right strategic sales partner can help with the detailed implementation of new strategies accelerating your sales and revenue through a custom sales engine designed specifically for your company and your product.
Other White Papers & Case Studies:
Avoiding Post-Acquisition Product Sales Failure
Objective: Launch group purchasing services
Objective: Capture revenue for new “intended-use” designation and reimbursement coding of an existing medical device
Objective: Launch Diagnostic Product into the Hospital Lab Market
Kevin Schimelfenig, Managing Partner, SalesForce4Hire
Mr. Schimelfenig is the Managing Partner of McGeever, LLC and its subsidiary, SalesForce4Hire, LLC. He recently served on the Board of Directors for Great Lakes Pharmaceuticals, is a member of the Ohio Tech Angel Fund, the North Coast Angel Fund, Wilmington Investor Network, and Research Triangle Angels and is an active investor in several early stage medical companies. As the leader of SalesForce4Hire, he has developed and executed the proprietary Sales Accelerator System® which has consistently proven its value in multiple life science and medical device markets. In addition, he was responsible for the evolutionary Sales Prototyping® Process, now deployed in several companies of distinct magnitude. Kevin has also been a guest speaker at the National Business Incubator Association’s annual meetings, the Angel Capital Association, and AdvaMed discussing subjects ranging from investor “Show Stoppers” for early stage company capitalization and best practices for launching disruptive technologies into acute care settings. Prior to founding the firm in 2001, Kevin enjoyed a distinguished career in the medical products/services industry. He has played lead roles in creating new businesses, turning around underperforming companies, as well as achieving record revenues and profits with established enterprises such as Johnson & Johnson and STERIS. Additionally, he has played lead roles in the successful implementation of custom sales solutions within Alcatel-Lucent, BD, Kimberly-Clark, Gojo (Purell Surgical Scrub), University of Pittsburgh Medical Center and others.
This workshop, is sponsored by SalesForce4Hire, since 2003, SalesForce4Hire, LLC has been the premier full-service source for customized, scalable sales solutions in the medical device and life science industries.